These are the sources and citations used to research blue ocean strategy. You may or may not agree with the central philosophy, but you will be inspired. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. Remember that your reference page needs to be doublespaced.
Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. The economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. The top 15 strategic management books startup grind.
He is the coauthor, along with renee mauborgne, of the book blue ocean strategy, expanded edition 2015. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a new way of thinking, a movement away from a. Although blue oceans enable a firm to gain uncontested market space, it is only for a time that this is so. The seminal book blue ocean strategy has sold over 3. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3.
Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy the maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled blue ocean strategy that is written by w. Each subsequent line of your reference should be indented. The name blue ocean comes from the book blue ocean strategy where instead of looking at strategic problems within a contested space, you look at problems in the larger uncontested space. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. The right way to list book references in apa format. Cirque created what the authors call a blue ocean, a previously unknown market space. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. The equivalent resource for the older apa 6 style can be found here. Let henry mintzberg, bruce ahlstrand, and joseph lampel guide you on an enlightening and entertaining. Blue ocean strategy is the most successful book on business masterplanning. Kim and mauborgne cite the example of a company that put high. Rivalry will intensify, competition will commence and turn the ocean red.
A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. However i believe developing new to the world services come with high risk and expenses but if done correctly can be very profitable. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. Chan kim and renee mauborgne, professors at insead. Renee mauborgne in a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of. How to create uncontested market space and make the competition irrelevant by w. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. The business strategy of blue ocean is focused on creating demand through an impressive improvement in value for buyers at an affordable price.
Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Jan 27, 2014 sustainability and renewal of blue ocean strategy sustainability can be traced to the following imitation barriers. Blue ocean strategy is the most successful book on business masterplanning in recent years. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Is it possible to apply blue ocean strategy for tourism.
If a digital object identifier doi is available, include it at the end of the reference. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Blue ocean strategy can be found on amazon blue ocean strategy. It is being published in a recordbreaking 44 languages and is a w. In short, the whole book could be summed up in the very first chapter where value innovation is explained because value innovation is not the cornerstone of blue ocean strategy it is blue ocean strategy. Blue ocean strategy including examples and pdf download. How to create uncontested market space and make the competition irrelevant.
Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. In the opening chapter of the blue ocean strategy book, kim and mauborgne suggest that the only way to beat the competition is to stop trying to beat the competition. There are already many international references regarding the blue oceans in the field of health. This book brings the best of those articles together all in one place. Value innovation strategy competes in an uncontested market space. The blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market. Chan kim and renee mauborgne are both professors of strategy at insead, as well as codirectors of the insead blue ocean strategy institute. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Mar, 2020 more tips for book references in apa format. This bibliography was generated on cite this for me on wednesday, april 19, 2017. Blue ocean strategy can be applied across sectors or businesses.
In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Ama apa 6th edition apa 7th edition chicago 17th edition, authordate harvard ieee iso 690 mhra 3rd edition mla 8th edition oscola turabian 9th edition vancouver cite join us. In 43 explained in their wellknown book, blue ocean strategy that specifying and. Blue ocean strategy is a bad book, but it is not your usual bad book. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Chan kim and renee mauborgne tackle the central problem facing all businesses. Implementation of the blue ocean strategy in healthcare. In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Blue ocean strategy is a book published in 2005 and written by w. The first line of each reference should be flush left with the margin of the page. Inside business 360,united states if you are still wondering whether to pick up a copy of blue ocean strategy, we hope this article will convince you. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Blue ocean strategy how to create uncontested market space and.
Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. To see a sidebyside comparison of the three most widely used citation styles, including a chart of all apa citation guidelines, see the citation style chart. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Please use the example at the bottom of this page to cite the purdue owl in apa. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. To put this more simply, consider this quote from ice hockey legend wayne gretzky. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Achieved via the delivery of features that have a highest marginal benefit to customer needs.
May 30, 2017 to join the free indie business book club, click here. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. All in all, blue ocean strategy is a book worth reading. The real opportunity is to create blue oceans of uncontested market space. Blue ocean strategy ist eine methode zur entwicklung dauerhaft profitabler geschaftsmodelle aus dem bereich des strategischen managements. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. To export a reference to this article please select a referencing style below. Value imitation does not make sense based on conventional strategic logic blue ocean strategy conflicts with the brand image natural monopoly.
To create a blue ocean strategy, organizations must be committed to value innovation. How would the strategic management model be helpful to you in identifying and securing the most promising position. The authors stress that value and innovation must work together simultaneously in order to develop a blue ocean strategy. Blue ocean strategy says a company can create a blue ocean market space by innovating a new product or service mainly focusing on new to the world services. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. The strategy canvas provides a highly visual tool to help look at future options. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options.
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